Contract type: Full Time – Permanent
Location: Noida.

ABOUT THE ROLE:

Strategic Purpose:

Drive sustainable organic revenue growth through an integrated GEO, SEO, and AI Search Growth Engine. Own the strategy and execution that improves brand discoverability, increases qualified organic acquisition, and builds long-term search authority across global markets.

Core Scope

Own the cross-channel organic growth ecosystem across:

• Website experiences
• Landing pages
• Blogs and content platforms
• YouTube and other organic discovery channels
• Traditional search engines
• AI-powered search and generative discovery platforms

Develop and execute integrated strategies across SEO, GEO (Generative Engine Optimization), content strategy, technical optimization, and organic acquisition to improve visibility and conversion performance.

AI Search & GEO (Future Search Strategy)

Own the organization’s AI search visibility and GEO strategy, ensuring the brand is optimized for emerging search experiences and AI-driven discovery platforms, including:

• AI search visibility across platforms such as Google AI Overviews, ChatGPT, Google Gemini, and other emerging AI search experiences.
• Generative Engine Optimization (GEO) strategies to improve brand inclusion, relevance, and authority in AI-generated responses.
• Entity optimization to strengthen brand, product, and topic associations across search ecosystems.
• Content freshness and optimization frameworks to maintain relevance for AI engines and evolving search algorithms.
• Development of future-ready search strategies beyond traditional keyword-based optimization, focusing on user intent, entities, topics, and knowledge authority.

Key Responsibilities:

Organic Growth & SEO Strategy

• Develop and execute SEO strategies across 18 websites to increase organic visibility, qualified traffic, and lead generation.
• Build organic acquisition plans aligned with business objectives, growth targets, and NSE (New Student Enrolment) goals.
• Identify opportunities to improve non-branded traffic growth, topical authority, and share of search.
• Conduct search intent analysis and develop strategies based on user behaviour, market demand, and audience needs.
• Establish scalable SEO frameworks across global markets, ensuring consistency while supporting regional requirements.

GEO & AI Search Optimisation

• Lead GEO and AI search optimisation strategies to improve visibility across generative search platforms.
• Optimise content and digital assets for AI discovery through entity optimisation, structured information, authority signals, and content quality improvements.
• Monitor AI search developments, algorithm changes, and emerging best practices to maintain competitive advantage.
• Partner with Content, Product, and Marketing teams to embed GEO principles into digital experiences.

Content Strategy & Discoverability

• Define content prioritisation frameworks based on search demand, business impact, audience intent, and market opportunities.
• Develop strategies to improve content discoverability across search engines, AI platforms, and organic channels.
• Collaborate with content teams to create authoritative, helpful, and search-optimised content.
• Identify content gaps and opportunities to strengthen topical authority and brand expertise.

Organic Ecosystem Optimization

• Optimise performance across websites, landing pages, blogs, YouTube, and other organic channels.
• Improve conversion pathways from organic discovery through to lead generation and enrolment outcomes.
• Collaborate with UX, IT, Analytics, and Marketing teams to improve organic performance.

Success Metrics / KPIs

• Growth in organic leads, MQLs, and NSE contribution
• Increased AI search visibility and GEO presence across generative search platforms
• Growth in non-branded organic traffic
• Improved keyword rankings and share of search
• Increased topical authority and entity visibility
• Improved organic conversion rates and acquisition efficiency
• Growth in website discoverability across global markets and search ecosystems

ABOUT YOU:

• 6–8 years of experience in SEO, organic growth, digital acquisition, or search strategy, with at least 2–3 years in a senior/lead role.
• Strong expertise in SEO strategy, technical SEO, keyword/search intent analysis, on-page optimisation, content strategy, and organic acquisition.
• Demonstrable knowledge or practical experience in GEO, AI Search, AEO, or generative search optimisation, including platforms such as Google AI Overviews, ChatGPT and Gemini.
• Proven track record of improving organic traffic, non-branded visibility, qualified leads, conversions, or revenue, supported by strong analytical skills and experience.
• Experience managing SEO across multiple websites, international markets, or regions, with the ability to develop scalable strategies while accommodating local market requirements.

ABOUT US:

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available. 

ORGANISATIONAL COMPLIANCE 

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.